About

Built by operators, for operators.

Adam "Puffy" Gould — Founder of Ardent GSI Systems and CoachStack

Adam "Puffy" Gould

Founder — Ardent GSI Systems / CoachStack

Adam "Puffy" Gould — Founder, Ardent GSI Systems / CoachStack

10 years ago I lost 200 pounds. Built a B2C fitness business to seven figures using systems, not funnels. 300+ client transformations. $30K/month. I lived the chaos of doing everything manually — ghosted leads, 60-hour weeks, clients dropping at 90 days because nothing was automated.

I transitioned to B2B because I kept seeing the same pattern: great coaches with broken backends. Not bad offers. Not bad marketing. Bad infrastructure.

The pattern I kept seeing: every coach is told they need more content, more followers, more funnels. They don't. They need backend structure — systems that stop the bleeding and turn existing clients into recurring revenue.

That's what CoachStack builds. Coaches doing $3K–$30K+/month. No ads. No new leads. Just your existing client base, systemized and running without you.

If you want to see what we've built for other coaches, head to /results. If you want to talk, head to /contact.

$0

in Ad Spend

Every result built on existing client bases

7-Figure

Operator

Built and scaled a B2C fitness business from scratch

10+ Years

Building

Backend systems for fitness coaches

Old vs new

Two ways to run a coaching business. One scales.

The old way
The CoachStack way
Manual onboarding via email
Automated same-day onboarding sequence
Follow-up in your head or a spreadsheet
CRM pipeline with automated follow-up
No visibility into at-risk clients
Pulse dashboard with retention triggers
Different process every time
Documented SOPs your team can run
You're doing admin at 10pm
System runs without you
Manual follow-up — you DM leads one by one
Automated sequences follow up based on behavior
5–10 messages to book a call, 50% no-shows
Calendar fills itself, smart reminders = 80% show rate
You manually send everything after they sign
Onboarding fires automatically, zero delay
Clients go quiet, you don't notice until they cancel
Churn alerts catch disengaged clients early
Revenue swings $2K–$8K month to month
Predictable MRR with 20–30 hour weeks

Parent company

CoachStack is a service of Ardent GSI Systems™.

If you run a physical gym or fitness facility, head to ardentgsi.ca for gym-specific backend builds.

Visit ardentgsi.ca

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