About
Built by operators, for operators.

Adam "Puffy" Gould
Founder — Ardent GSI Systems / CoachStack
Adam "Puffy" Gould — Founder, Ardent GSI Systems / CoachStack
10 years ago I lost 200 pounds. Built a B2C fitness business to seven figures using systems, not funnels. 300+ client transformations. $30K/month. I lived the chaos of doing everything manually — ghosted leads, 60-hour weeks, clients dropping at 90 days because nothing was automated.
I transitioned to B2B because I kept seeing the same pattern: great coaches with broken backends. Not bad offers. Not bad marketing. Bad infrastructure.
The pattern I kept seeing: every coach is told they need more content, more followers, more funnels. They don't. They need backend structure — systems that stop the bleeding and turn existing clients into recurring revenue.
That's what CoachStack builds. Coaches doing $3K–$30K+/month. No ads. No new leads. Just your existing client base, systemized and running without you.
If you want to see what we've built for other coaches, head to /results. If you want to talk, head to /contact.
$0
in Ad Spend
Every result built on existing client bases
7-Figure
Operator
Built and scaled a B2C fitness business from scratch
10+ Years
Building
Backend systems for fitness coaches
Old vs new
Two ways to run a coaching business. One scales.
Parent company
CoachStack is a service of Ardent GSI Systems™.
If you run a physical gym or fitness facility, head to ardentgsi.ca for gym-specific backend builds.
Visit ardentgsi.caKeep reading

